Mobile's not a tall order for Starbucks
Mobile loyalty programs are the new modern currency
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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s9wvnQ0t4MC8y+S7RYpaKZCytVSCdtEyFiT8dpWE\/Um2w6YwqfawgnoV5Sb2RYJe9mMTGSBjOhebSLx06KDfQoQbnOvRiJP\/vxD46H\/JvlfxQeQ8PlSf1\/ThYB4dUvCk0T1essoin71LzT+zlJm\/lnzayonLVe2ZxsI9023B35PTGiYXg2SKwriTr0J8YmUrq1SapXU9CovvF1lBVn3ckH3yGSFPl0PnBt4QgMXYMQcqjmNRH5zbL2qx6Qhvpw18nBDyLtw+debi0dT7yxjZb6qX0kDpnQFq+grCH4qGLm3KSe50uIkNsew+EBIDGqNHlJf1Dpu4f4RharfkKewrsZW9UEMddyqNzpo0jRQcukhemVv+QczugCLoHlX2TSw2plIGnHi11ufLxxmgiK6A5ZzWs\/bR\/+4uo3VlL9k0lqsZaF8+QVeJe1cCZ5dNjRbT3IH9HjeIceds2YuPylqQmGpbqMOr9HKCKJz3AbKyaplCs02DmbfEWlF3dVUdH4TlV\/NoK2CECp7cXL8cdfCKV8KLciG9S9xAdKfb34XS3h0HK9paovUVqKfi6K05XqJA\/ncv4wx+D0Y2lUdjtoO+p3uJHBoxgqx9rUq8vRAwPDvWkNdHrf3E9J8NznrgKH9T46F7wU4juQM7I7s1RL1iDp6YnY90LMeey6o0qye5GUb2vvQY7BhUo8jkHb\/nCHjTApR4+yePfDONfHupeU5JoRFweLJl6KEWjFSkMdjSuEcGeQ3jPTz9ftlRIeZI7LKSUpFF50PbuHtOSNCgxPj0KPfMblcBShQ5VL7jd8SlAsEu\/yampf2cADt\/Mgvr43iKdBzjTUUCVOpFEXaSLHyFCajTne0TiSmLUxfPexVGT\/4G+2g0gsjWD\/D2X3E8q0xWpSo4AIPtUyLGj+iZQkbZVm3FUzlOysoQHZgedGGQ0nMfEMT94k9nJ6HrQNS\/40rzn5npYf9izZUwRxgvr85Wpl3tis0mH+bcx9HS6kPNRqp0Kkc8Jvp\/rk2ZGjy9EgmUTpW+7gYLd5qAUtFA5l71s\/iL\/\/5avDRz142UAduQCRoAwEaxKBSCJ1vvr\/WREg3qd2zlHdvZEtkiLONBwHMVA4Y95YmBI73ptJajwDfpecVfImd8zBXcFnfL4P9KRfwLaUPqapAqgIhk6VFUVYtXc2kXTXyzw4Jl3hGwdAOcDKKCiBak\/aB8\/+6SgS5wsQ\/hacrKc6zgLyfL4xXhFcRktRdqKdRAMns8AcOPRQJkvitaAnLT\/p3ex94towdSB85PeGRly2u2gjvZotLRTzljZ1TqPcozTvK6NMKyRYo7s8PKFlM660xOnXnifZTe30Y6RwqpjrHzqyMHupKIn+od1AbMIIEKPu0Cg3\/1bYMeUTW8l61LJWksrO\/81fokBZ48mD6ZwiTwZK1kEgahM0NH\/0IHiDslH+deeTVuHCx0MITzpdjgHlR+h9vr6hcilkFZqT+4os5E2CaUd5tqf4zCWL04eMiGLoiNv+pxESAgVaUP8zr2dnfYJmGh4EKDRZd8S7JGW+BVodUHH8io8it3kna6iCPcdgpumM0\/\/5zrIt6j8M1DfEsMkqg2lw2IYjb24+kNxYszX1OyRVtCA1t6Yx8AWjErhzqfz3w6m4NDOV+iP5Yz7q+X019GHw4e6AQ\/6Cvly\/xb4lO5eGIz7xXhvdSTs6B02aionB8JbONZ02FWHYnOgiKEpR2lDiZdL6VTmuo9LbsfDqye8ogv42tF7oSEBeW+gYdd\/MDGRTnEk5BKRLMDsUPiM7DzMa1twtDeX8PGvwvg53t\/bZtbzIjz2TsWhgDMKG4SpZYYGavcBJf4jJxD\/P0gG4H\/CVv+ZX7DYlPNcBfffZ187UcWv9+oVF1DhxDgsXg1RnUv1WH4c71XDUGEvJbIWUfSJAedV4NTOQ70hCcDbFYg16b3qaUCimbhSTMUiFw6zQqwPLyOiO2ikwLwtJ+m6JcL2ltOg6KA\/dPuwjaq+L5FPuxm2I2HvjJbjlAQibekMDEzYJs61leyFKasK7AojC0\/gpom0fTHqUqgrl7RzQoekylH8F8Dyfj3D9wZ6nZfc6+N0oTEwDwkVi0LB97c2sBaJsMPeO6p7nXWkOXBQ8TVN+BatpqIgOcIjLhwQcb4CscIqVWv+zmGsylqH854DJufLhD5LOqKUzN1dE185pYhS7uJyaBheM\/HjKJn+7HDpZgrh+V9lUwfwzidYbjLRVbv+oarZ0W50vbpO8qEb+J7EQO2jg60eIFlY52qJsZIxnyBkX6\/g5pRh04EHRk7kZ0Xmq69cjsBwsJWIJTqrin4NdwnYx0Zgmkn+WVjo+ODBGUS6v0WkjXQMN4RdWVSDrvypcPMwWg7m0gG2FOAUdCcT2hYsE2pOQ5gguaxjG+mK2p9u+fHclq1QwdL0yKMIUZHLvUN5ccBwbbKfzM1VmmzYvGc1VBHQDzY\/xpF0yFo5yVVDdoGjdsnNS2cnWTLxMnCuOhIOgKJwO+F0HODQYYkBj56yPb9iu\/jr1iwMS05TU6Pr4QR88PV+HqziB0jQVypUL1tCNjh3qxZKO3ZOKpTW6KVF2d+hnKzpxoGP7KForfMq4P\/BI2eI\/0x+wiMnMltjjeSkgjzBOBVwfV5W+E7fYtaBE1O3NnKGseHd75oL561y52\/FbHpImmUh3moPdkJz7cQccRmCXusFzEM3M9fYfdbck7GoeLWyEbe0byH69mOZ\/gL5t4UtAEo2i5suW7H\/outhAz+p9m8kePC5x7VCZEz4PrHisORoaAImWsOJKg8k2Kp6PBxdrTYRnIcr7BPe2AS4l41\/S11TdsgO3P+TkNZOjB4iH6mpZOfQDXcTZWrljbtN\/lGstuPkug6nixBgxPfL+t0uujAxpG7YN7+GLmdQqaOsqZQ1NWiTBDifOdIVLc2Ks+I58bweIKonkYjLdGBg2JiB1+GxIFJ5uhmBWLI2R2xMicAB3Sl7PA51QMD5Lz5\/PrYMdsluANRN9SKuAaNzvrTiPpiBcxRWIh3dIfGXMTaGfW8YmyWpM5FH\/8A8N\/SRNtdWbDH\/8+QUDNmrYNl0H4It\/gqp6iBxazlrFuzuqOvvmzDY6RNPwR7kA3JIZbPEkWh7CvIFzvcOxH7LWOWwrBYyQRouHc4+\/zmMBo9NsleikW3Yek2KaIErsJjX9Qb2Wc6SxFWpVtDXN\/v9v0Vdr6TrSZbX\/lDcMcGl6EIywv7tXgH9VfCGfXsW09cbeFl8PbVuMP1nevvdDVgGH0UCXwJeWak0FAvq3uh0E1Le\/o6hUIPPoO6BA+qscl8UlRT9HqHxzFpN2O3kb\/1zqC3BkuNGygPkCa3ViTy80k7oQSAOl\/HZ5N44IKByFnwbE4p\/TsjUL1QiwGJWKwMIwBt6XtTRQYZLpZek+RegZsR1Vkb2gvvXdwOyQzJyYlnxtx08idaUxmqdJ6z6cDO4CK9Ecgz8QaCnDO6fQZetrKV+iVKJiO8xnz\/cWdJQFptrQxhE1gaByILdjax+nXk3xbx3YA82hIsWyhacaP0xpHBEYg65VEIXXszp0cLJANT6syBhg4gXPT9Xg8IH3qoZTbI6m525g7zr6i6IY3vdF5CNtEOXOF4A7HhLlPCEHHXf5aUb7p0rL\/JMqKmlZptGIU2hTd63oRr1spH6G05Eu+cofUvk0BjJyb7j9gWIhV0SqMCR+tzoMHBwYIQOmGZV1SHOXE1xp\/p9Oi\/\/pCRK21\/ozPOaQN5N\/zPF3cRO4NXdZ3jt2hhKxXBvkIBznmjth0vwoqkKioNDNUGL8Q\/Zdb4m9lHk7gy+3yn2Wn5aM9o3CDkAJ6cXFO6oWfDKEmMXGHdPRhKtlX\/4rDaE0\/+ElHEiOEXnpNxaFktBqeIvX7YkWR50BYJDpH9C+bH7wTlmF8IZyg9dguNd6o0GmQ+1\/CtXBLPBrVNP8qPnfyFgo4fMkIpAFbkcHdjbjsNw9BDZ7JEiv9y8zQeGJ0dlVrD7HdQVP3gj3xe\/C9LMix5ZHs81YHNK09Gc\/BbE847qNwe7MZx48P\/JPv1jY5r+Q9bL+iFHjeNLen3JHSAA7DQ7sBVs+3uFGhOmauRTRcIbBU2ICLqrlCuWoqpvVXUKvLmkNFDaxsT0JHCTnAQbw==","iv":"025c6e618301582f5c9fe649c3e21d2c","s":"f8285a2c0b80a052"}