Mobile makes the “last millisecond” the “last inch” for in-store experiences
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"659f6a81cf35689ab601371bb1542618","s":"01ef6ab492019c7b"}