Mobile makes the “last millisecond” the “last inch” for in-store experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a343bc90873031d32c467858a4866ada","s":"0614dcff727c0d38"}
