Mobile makes the “last millisecond” the “last inch” for in-store experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"357b5ffb5dab176651fdfb9080dfb7d1","s":"100185bc5a886e94"}