Mobile makes the “last millisecond” the “last inch” for in-store experiences
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b5af810fb62e924c052913094dcd1a1e","s":"8a53e2efea7c9d71"}
