Mobile measurement: Crumbling cookies and the importance of offline
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"a54823a34541e35ddd41a5c3d8ace174","s":"a564b08ecfd82e91"}
