Mobile path to purchase enters marketing lexicon
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"d59c0f062ffd227d7a6343c2d7631f70","s":"4a4df01ad9ade2f5"}