Mobile platforms, agencies or both: Which is the right choice?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"dc7d60e354afccc7417ac5b3879d5950","s":"d843290cb7571848"}