Mobile platforms, agencies or both: Which is the right choice?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ec46323428a333426e0f7c0c67d4201a","s":"b573293892e017b3"}