Mobile platforms, agencies or both: Which is the right choice?
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"63e654f4d6e8d5a949abc4073b1f7022","s":"62a062a48345725f"}
