Mobile selling solutions: Four steps to measuring ROI
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"75bf9a57bd6498d0332f0789c86d72de","s":"6b9a1ee6ab26edea"}
