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Mobile, social media essential for targeting multicultural luxury consumers: agency execs

Posted By Peter Finocchiaro On In Featured,Industry sectors,Marketing,Mobile,News | No Comments
Multicultural consumers over-index for mobile and social media use

 

By Peter Finocchiaro

Connecting with the growing body of affluent multicultural consumers in the United States means gaining insight into the ways they engage with mobile and social media, per agency executives.