Mobile transformation must start in stores
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"2b2a41276f1e071df1a0c2981a8086d9","s":"9bbbe761b864cbb7"}
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach