Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach
Mobile transformation must start in stores
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1e5ed0b887b9c2d3b93b8c8682c628ea","s":"bcf0161df65c2d3e"}