Mobile transformation must start in stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b17466c5b985d2d16a675c1f79f55877","s":"72b2ea71d85feb0e"}
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach