Mobile transformation must start in stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"01533d383ae48799558378b59b0453f1","s":"dd6a05b0f8f2bc3c"}
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach