Mobile transformation must start in stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"2c6c213ad2af1a179a8e5bd7551cb5f2","s":"87fd74aa750b5c65"}
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach