Mobile transformation must start in stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"2442c4d2d0d1bfd47929c1ad002572aa","s":"60392f5d108290ab"}
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach