Mobile transformation must start in stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a18209c1b188539b33bf570f5a62dbfb","s":"d7c2560427100b3c"}
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach