Mobile transformation must start in stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"3a6a5026416581011665a39d92752e29","s":"ea4d398f596b377a"}
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach