Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach
Mobile transformation must start in stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e6c25cfc0450b72c5da8c0c60b7607fa","s":"105f570732a71671"}