Mobile transformation must start in stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"1f793d0c86851daf2f085dfa7deccc8b","s":"c3f55836b525e844"}
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach