Mobile transformation must start in stores
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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Dnz0DYmncyu5qG5q+fzSRPg0BhFJ1A9b21P3XqEKhOCnYvzN9ROU7v6BUhMIQ6ffZDIv5+\/0uLcVZ+I4iqocmk2ZDy2hv7PImZCgL+\/kiAv2WCSA3UDXDQl5752CE9Em0U9vo37iMeGq71xRY6FPV1A4S57\/vsLWgCl3NcFjLZ0sKjKhg9hwFdRPb9qfWM6N6ev0YVsBidq1rVY8\/sZqeufyvjm+1\/q7cm\/B5vOcyfpCqyWI7X98QGUKnP6RJqfAT4OfqYJtJKfPvnVFvtxHBXVd8OoiR3sey6pi0tfy7GLWh8B9FTHwoUVXCKQLak76JVgX1ASxicLFja\/\/IKgKxr5aiJbxEt5QsA+vcyMet8gn\/W3F3Ya1OveiMOp93xRQ8aMeK\/NzBlDXdbYFSfSBCgT8UhcyEfbZpkEhUc5Iop7iVNQ3vJ3mnugx6fD7LIMOXFTCSf6RZ4iT54OvIe5wWk7c2WF54lbjvPj14waqx+nOR7v5JrkeMOhede5i0wR9qeqdmk6Rc\/4eAx2nVxUgGeOzRXYUqJeLuJoVl3ZR+qb0T5bW7zHX9LytYHM230uE2dglbsknhSIBzcGjF0usYL6O2J5QfqtaTdb9EbVtaBzTR16tju56TCz06c1dSyPSwaB5\/r52fdeEascZDLq6ZBIfm6I2R\/iTlH4zx2iFUXEBhzPpJ86KkwcPyysH03GFszro2LfmatOucRXCVNpUi9Z0vKunF9GpFndvoBea5m0vDrvur0MkGFYW8QTEYomko6IBcdscOl\/dVq\/AiH7WgGbZGh60tRZgHVekrFFlZ5xMBVRextfg9YORu3m0jMPLwy6HfujUXzgZDwKsoaNGsLEBdGL95aVNZ2BnyGJOQgW7M9hNlcPT8CFpxy\/U8tosgHmcT58pFqW3ju1SKfFowoy8wd4MjBLO8YPkU52+r0vp7fmshiWOWwiZ8c+AlU5uoNO0rI1duxGfYcZMYvRo9zX7+EYx7zhWR962PHLUft\/dCumGZ4UKQL12Iis6kF\/VUfXxNbvyvRUxVxdyoDXjM\/eBBRDempNCM\/O6g4grTA4ig3kAE\/fxlF1DKbQs1PPEO4tNaHUhzhyZYVC0GKGwbzBeDkuTWWCBP0usa9WlgtpRYpZ7JmUqFJkyk1a1bmLrk6Q75rtde6be6N9kl0xU3LnxsF9HXg129k9L6tCRz3yUO1NDw+Z53QeQFElxvbz7x\/a7AMA0p0oBqInyAY921gSI0ALDeu14hNn4a2SGDLUHQ0YO\/ov0zUlfydy9871GSFx7KKJ\/dkZ3Vw1UwLzU1iZ4ech2wGDChoDxn4f6u5lIwpiiteuZ+v0dhl+1RJsAYJ4lFJReq6mlCVu9y0okJWWoRGwjVDlZ\/u0j9KbhuF7ybJ9NpOyBWvio1AEUZXHKhMlO4ZrJZbED1MQBf7CEnN4Pip47trj\/imNoD4DKjEA0etz2RmZkRQ6ob3rqe3AyWGzryqxtyIztyI\/guHr96L1j\/W4Y\/+P8cWC3Q5Wt756LMf95D5C1\/RJH\/Gg65CHOaWIwqwxBTUUzxbIvuFrpUWmXgqLzqInz\/bTqoZ\/Q+OM0uwuaKnV34j7TA26qxCH1KXGugNzVQNr\/K5l\/kYu\/3DVbOgvJMfA8bCvF6BF3QtrNV0Im3ydpC6D1PoU4E4wp1nx+3IZxQ0\/xLgYKNDIG6WWR3OUO90Sexcdymht9tNTo74Ayk1CicCYeoEXsKAOVJPGeDPCktiOboYppH08ASvj2wn+LZzRYAfiiOjVVEG5k1c8d8wQZC4FSzlcRVXZbcUqrvMPBQGVtyHyT3dEkvuTjz\/S1FnXYtkc2Rmj+4aRotXi7RmOKwmu5dCS+lvAEp+GZ18ddzMFs5RhU9V8M\/PmxDwnIP6GhDcjXB0QNxpTx5bduFLSHU8hxNzpOWXjz\/\/ykAb6x49+mZ\/XTdaMYoJY8stdM7bpRln8mq9R06hPTSpX1080B9aevVAEyHJGAYBH\/XqR\/quvVAIRYQLEPNK1vXRH7lxNLWIDdZ3QF701ulGNYC1AiEzDNzSZH5XP+tfgYS3ymtv2UIPS7wlmCE22qlip74+wII4xLcgD5hFz2DSXfk94\/bxUVwgT6nKCO7+bWamt9HSsqQDjb+\/8s8oaMw+DphBuYNhDWkqQ7smB2pXZeziGDcoz8FMCLinWZMudDc\/IsUaTUbfIgxXAYCbgy8gTh7RbYKwr+nlMiKIOO3uMe4vE3N6dEwCjf\/pZxA20Kx+WUaWP8Pws3+JA8yj8XPy4cqyM37\/k96UIuWRh5YwJRloLKgqFvVlPRr1E7LbJ9vJjGTkMBSlZ3rp4foXDBriLovdWxj+nLNC\/kzlvOqxZ1gdRymzVchOkWtlXMVf6iiNkM3plP1bs+qn+dnIf4DXEFCFv9T5JeYfb\/jCOpSUt1C3ZafncKusXhQzA76Qc6ODlSslqRdi\/tX99UVJQIiFi2CSU0RewqOao3H07jxo\/5s1b2KzZ1t3h\/wuNO\/tmk9qjMYcpG8ir2B3\/HfHNyKaCdyzomzciU9FFxhtZGc4\/dzJnqoj6hQR6kDB8gaW\/NKsjwV3hoPL0hxqy9odaJ4LXNJS+MBeBBvSIQrW+6OuJGa2r9zbUIXXVKAguFu2rbh2Ido1yZqlRAPL+7I71oP+epJDpgEKJDKBtstQLAWls0IpYThijkATUf90ln\/zG3bHpflUcTtiDKCFako1ZJ9gLKMX4+VfoYADhWEbyjCdqFO5GTKZAOmU5XsYaYtE4NK0N3f2eFmxpz6F\/sMGlDGkLrkjKgWeUqPJhzqEl4dvt6zX5tvUYAo9j3sUdiSZsx8MsuEjc5Iwo5SNt3FsO84waqx0mIaP4QOZgNppRclRqafXC9BYJJI8zcOeTQvkoMEPYkQF5MufdMfkGmkk3PysPc7eQefQ5FZcfa1MhKLntVX21PzJOYQhMIAeunV1NGlgD0DjrCbTKp3ZwGQ4uv2j1p3KSkrVBfuyznqsosCduAg6SVVzRq686EhN\/pp9oyKTLM0krJ77\/3760YgBrnKqqfjTTBFGZWwvlJSx+qGr+8BG\/OJnebhu3hINzadf4+dzoB3h1gdZQKe\/jl5Gp1yS43l6SGmlpKOyWeCvasealiAzcecatTnMoyKfwoep5oyQwt04mSFY2TRhjSU4KX+\/ICCBB6yLEWZc7pBria61agkQfjtO9Qzi1Cw2XNtxuGxogcZiAmz4JYO5E4jyNd9bUwmyktJQf2WJ\/HehTNwdaHSSXY4DHyfDhkaZHPL8mWTRfjj9g5xH+\/IyOeBXH13sSSh3kbp+bLab+H8GrAplGYWDVJB1PQW9LtoE8GyKtpp14YK4keGH3rstWuU7E2qxS8X9xP3m1ryMkSeHHhdVEaR4tsgOCzFXIPgT2RLrSRhKnkLzbGIkuQnB5deBEy43PTMQkdlCT\/IKlOl4S1gPxV4Epxaxc2Vmkaz7j6jW+UEljQdPfZs+7fqTdpr5rY6cQ91YDpE3Pv8knuSqKl7aUrUZHPHhlA+4xM8GVuJN5DpyLUheCCJBjuL42ig4MmDB\/dwQeqLXrHGTwhoFqY\/+7s3GEC\/LdKERh\/ZjVDgpeGcp24TaqWc7BkbS5I19johbznpJceob8db6lctMjqC8uKlkvzg+nZxyiywKd6pYSY9HwpvLKlAUSjf1h77GnMI5Txr8R70pgvb\/Mq4SmBlIVNEf4IndDr2L9Fo2Ry4WR9RFF8t5Mpge4whMEJSJAFKZtjTK9o9G9tVFJYqivYpUuQ71UXFZVqnQAxBW\/olhy7jaSVmbGrRZmqbVnW6FR4x9Utd7nqZqukwnLWOIfTvGuVNhJ\/t7cRKhHmN4d9DmMBrWGmTZpfR1jB0GlbXRO6QXZf1Gdp4vdh2LNYWmZwFYcBEsv4Wb9ynG0ODhFHcxgGNIBoU6lwuvhREdXm43dOHJ0R0sa8Z7I6vNSDMBRifTUJV0Hxc7P\/SsYyijTURvcuoF0ks6Q0Q\/5geFMRg2VrGC3eZfrJ7E2d7589cu\/hKaae\/KHJY=","iv":"c967c66bde49d371e1a5f962c7ca5419","s":"1608d0b40723bfcd"}
Makeover: How Mobile Flipped the Shopping Cart, by Stephan Schambach