Image courtesy of Moda Operandi Today in luxury marketing:
Moda Operandi, online seller of 6-figure fashion, looks to bridal market for growth
On the front wall of Moda Operandi’s otherwise sleek, modern, downtown Manhattan office is a cast-iron dinner bell with a rope pulley. Whenever the luxury online fashion retailer made a sale over $20,000, CEO Deborah Nicodemus would ring the bell to the cheers of staff at Moda, as the five-year-old e-commerce operation is known, says Forbes.