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Alexander Wang sells products via digital trunk show

Posted ByElizabeth ZelesnyOn February 18, 2011 @ 4:30 am In Apparel and accessories,Commerce,Featured,Industry sectors,News,Uncategorized | No Comments

By Elizabeth Zelesny

: Moda Operandi launches ecommerce destination

Brands such as Derek Lam, Carolina Herrera and Alexander Wang are selling garments from their most recent runway shows via digital trunk show destination Moda Operandi.

Vogue’s Lauren Santo Domingo and former head of merchandising at Gilt Groupe, Aslaug Magnusdottir have teamed to launch the exclusive site. The members-only designer fashion ecommerce Web site was launched on Feb. 16.