The imagery highlights the seasonal footwear and eyewear selection. Image courtesy of Stuart Weitzman/Ned Rogers
U.S. footwear brand Stuart Weitzman is unveiling the next chapter in an ongoing brand narrative.
Supermodel and global brand ambassador Ashley Graham stars in the label’s spring 2026 campaign, titled Concrete Paradise. The release is the third entry in the advertising initiative, which also continues the Stuart Weitzman New York concept.
Turning the page
Captured by Australian photographer Ned Rogers, the promotional stills showcase the seasonal selection within an Upper West Side staple.
Ms. Graham is pictured inside and around Westsider Rare & Used Books, a local small business that has operated in the neighborhood for more than 50 years. The ambassador is seen perusing the shop’s literature, strolling on the bordering sidewalks and treating the store’s aisles as a personal runway.
The Vinnie Sculptural Collection of heels is spotlighted with the campaign. Image courtesy of Stuart Weitzman/Ned Rogers
Through the black-and-white photography, the maison seeks to evoke a cinematic, dream-like feel, merging realistic environments with fantastical scenarios. One example is the supermodel enjoying a book whilst resting in a pristine living room chair that is, inexplicably, residing on the streets of New York; another sees the talent treating herself to a glass of wine as she lies atop the concrete outside the shop.
“I am thrilled to continue to partner with Stuart Weitzman, a brand that really resonates with my values,” said Ms. Graham, in a statement.
“They stand for the bold, confident, ambitious women who do it all, and still want more – hello, so me,” she said. “At the same time, they are one of my go-to inclusive luxury shoe brands, carrying up to size 13 and extended widths, and they have been doing that for 40 years!
“That’s the fashion industry I want to champion – luxury products that are beautifully made and for everyone.”
Stuart Weitzman’s spring 2026 collection is available now in-store and on the brand’s website.
Urban jungle
The label launched Concrete Paradise earlier this year, debuting the concept alongside its Chinese New Year 2026 Capsule.
To market the limited selection, Stuart Weitzman brought in Chinese model Ming Xi, placing the global brand ambassador in colorful locations across New York City (see story). The initiative soon expanded, with influencer Emma Chamberlain serving as the face of the second chapter.
The concept will continue later this month, with New York native actor and comedian Ilana Glazer starring in the next chapter of the spring 2026 campaign.
Concrete Paradise marks the latest expansion of the Stuart Weitzman New York narrative, which began with the fall 2025 collection. Mr. Rogers has been behind the lens of each mainline promotional release since its debut last year (see story).