Three Michelin-starred chef Massimo Bottura crafted the menu for an exclusive Milan dinner celebrating Monza victories held Sept. 6. Image credit: LVMH French luxury conglomerate LVMH is building on its relationship with Formula One.
Hosted by wines and spirits division Moët Hennessy, its first signature off-track activation of the season took place this past Saturday evening, creating what it termed “Living Memories” during the Italian Grand Prix weekend. For the exclusive dinner, three Michelin-starred chef Massimo Bottura crafted the menu at Garage 21 in Milan, pairing each Formula One-inspired dish with Moët Hennessy's portfolio of brands, including Moët & Chandon, Hennessy, Glenmorangie and Belvedere.
Celebrity tribute
During the Monza Grand Prix event, attendees honored British former racing driver Sir Jackie Stewart.
Attendees of the Monza Grand Prix event honored British former racing driver Sir Jackie Stewart. Image credit: LVMH
The 86-year-old F1 legend-turned-broadcaster and motorsport executive is a three-time World Champion who achieved notable victories at Monza and helped establish the champagne spray tradition now associated with Moët & Chandon.
Moët Hennessy remains focused on curating living memories with Formula One. Image credit: LVMH
Celebrities, distinguished guests and racing legends attended the dinner at the Milan venue, known for its contemporary elegance.
Moët Hennessy typically showcases its portfolio through exclusive on-track experiences at each Grand Prix.
Moët Hennessy typically showcases its portfolio through exclusive on-track experiences at each Grand Prix. Image credit: LVMH
Its weekend affair slots into the company’s strategy to combine on-track excitement with luxury experiences beyond the racetrack, as part of parent company LVMH’s 10-year global partnership with Formula One (see story).