Monetizing social media can hurt luxury branding: Spring exec
Posted BySarah JonesOn In Apparel and accessories,Featured,Industry sectors,Marketing,Mobile,News,Retail | No Comments{"ct":"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","iv":"7a9e5e41a6258ceb290cc7dd82a0ea1f","s":"35a749e18386fbcd"}