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Montblanc fosters thoughtful ethos with assist from Zinédine Zidane

As the athlete handwrites words using a Montblanc fountain pen, the narrator discusses how Mr. Zidane meticulously chose the words he would use in relaying his and his father’s stories. Image credit: Montblanc


German luxury goods maker Montblanc is ruminating on the force behind words in a new short.