The use of mobile location-based targeting by advertisers is skyrocketing, with search-behavioral targeting experiencing the highest rate of growth, according to a new report from xAd.
Mobile local ad network xAd found that 95 percent of national advertisers are now leveraging some form of mobile location-based targeting. The fastest-growing mobile targeting technique was targeting based on geo-precise mobile search behavior, or search behavioral targeting, which grew at a 212 percent between the first quarter and the fourth-quarter of 2012.
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","iv":"0b3fb8986ee9b633c830a56ed964a351","s":"a52d88306145b05a"}