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Most powerful luxury branding strategy? Customer-facing retail sales staff

Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No Comments
Given its diverse and discerning customer base, London department store Harrods hires sales associates from around the world who align with the brand's core values Given its diverse and discerning customer base, London department store Harrods hires sales associates from around the world who align with the brand's core values

 

By Pam Danziger