Moving from app cost per install to profit per install
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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JJP99OgDkF40zK0VrUqa8YCUbUGnQvNKpNdszfNhppMk9h2jOjVMW87e2I8zLlCCmuUEq7YueIdparSLdf3\/bR5Dlk+E+HbpmeylB0dMWRyyg0qiXfPJAEWFAsGeo9HrOSWReLsjSVc7gUCtKgIbVxiw\/\/5FAjm0w1jB8FEWPCDNyZZgn0qHq3ejgrJgTy3aPbRDSuTpvS7w1RJrXghnpfuMuAkF5HtBLA8lVATgfFPJdnwpJAWMZjSefblKjl82qr98rVfyRdubMgaBuaxBaIRdnX+s\/3tYhrpmv0lq6lmD7XWpLOwLfqMcEHo7fvJvQXIZzax8l2cJe2cl\/no+GklOPjwMz\/Kq0Rjqt6FKVTEgUUAkHSPkXhxbGX8ERoZ8nmmckjOFR3KMItI9OhEB8pZxz1NhHlp35qu0Bvdt8rzVsSkI8RJ7GWRFEzYJx1KbLoZZjHlrImoxUwqOuFNPtFUI\/SO\/7XTXVWlG\/pVP\/njlBqc8N91Zk7ncJ4E8PkSv0VQlp5HBS\/X8fq+85mmrkjJ2UEGQP2Hc7iNLYDZFLcpjLh\/Re+P22\/fkF\/DWBxXGt4c+T0Jw+psIQYCQiTHRol6005t8bpf77DslMny0dN4EpbxuAx10ObMFwR3uMjwtGtzH+dK7D5LR2lmKIy9IO8B3joQe5hsStIZVHz3UuzzHZmvHpGu6SeLA+b6KoU7n7+AbUhE94zTf0AoF5eipFbJG8qZGRmK5cXbzReiHGcygcD0eoYhM\/LCFPipPrilcg6dhsytfnESD6q5AF473pDwJq0j5D7\/lQXC2EMPEys+iEUWL0VR0GNmMUvthB1RnXUF58LsMe3lvnUn3A4Bcrd1AUMFs1SEJ2789jSpOrQ9uyJjrYs8yuL+F3pUSqOf9EGGwXJFx+Su3nxJoUKWLxdI408svJ09fPf9V6j3Ay2x2xbEGpcSCjsJjdiLagm49unfhdnkvaSVQSjStV3PiEqgWCiMzBO39Y2tjqeQLMRueuBz6eArBfD9FiLa99OTFd4kTH4xl0erVfq7zw1B1+LDK\/Zy8uw8NK7bmYXVfU2U\/SrOdoR9G7+saWdF6gsUtdjzEENvFVrGICI7ZrDXE\/\/UBDVft5kfdDeKWB7b+wM3F3TX4NmNiTGhV41Ix54bDOmyyD8x98dI4ZhGZfcfecutKM7ew5fmBCaIxchMGEhKXaTRpk0p5uPVI28meJt2gGzuhhCgz98Qi0nSywAIFi7xwZkOJ7MnokRnEATZkgthkG0g+RStXxqerbJS6whkhIS7nov89J6RIZbaCy2Pp9xDslKV9BBAb\/FVk47zYtZGrcIxfb26C1scX0NtD5US6l7Mz40YnIDDUnuEB9q\/Unws7k9fgbxEvQYl+k1aOHCkOJLstEl42g85Z0I7aysg96HXkVTrxUsGgEskRBWEyE0XpgYNeJhWcfkNaGftP1j8ySXM04+WyTi83vX93slgp7mIBoa67qNoPhty2pZiYflnrTR34rhJ\/akqWpOkLL0w6W2k6tmlGdW+xqdaGU8eNpgIRynO8ublnqnfnF7X\/NEIuOPNSLW6mYAxtiqHIyhyAfmSZBh9sOW7choZQVFMCWm2wSIg+tELnUUEcBZV6rvKinRAZPBMOtw4LT529\/Z9BAgiIsW3u85LaiD6JGTkdRUlUiGWDAcdndm2oAvsPXz\/OJXxvSPTR52Pm3gEherQvJWgo0UEQX0gpmqHewSzFJrLAKIvzYDiWlOEWPGRTmx5gwiYu8CgNr0nPdKeWBf7QMF8YhWLB5xw6XPkRd2syWeV7EbB6tPW700A9ROpMnsKRSxKlLkObmymduYqhgoAJxbCSFE6CXVy5cdvJyOtKq8OQdpcaknOUbAHZ39ocpw1cEeeMot9r1yC4AaPdqLCvwv2h4M+tgcQnTDrOTmpViyXl10mxB0XbfHpaVQCTMaDQPhfDyxRseN+KhTMV1ta5xCqkAUN8eFfZAE136j8KrfePYP7XDo3HZxcrtYnKXKKPBZEqbldQhCx0RvvpWAiRxfqOABsOBNPWjHCpTOZ+1sDSK0jj4QvV0u0KY\/NXjoK4QS\/5n7n+4QuGUjOej6ewHJY5qsuV+GNHCmD3Jxmn\/VUrSiSVXe8QX7zRQY94FimYqtyKrtuHEz+uZCST\/960NwF0JCZfjiKgnfCPCWI\/KDTxSkOTCwLXU9w67Ff0ui1YDW7z1+AGJujFYNk2GzHoRQbLkB7hsdSG2Rn7kcBZf5dKlRjd6pCf1lvcXeDptH+3oHrkpXGRl3nsnnrn9JMGB4cvpbBGdO3+CPJobwS2djJAWLC+HfnvqhQ3OmhbjolPg75M84UFjX2+9+\/Yz\/kr4VgCxUVs520nyvUgByNkObrDoL8J3Zy9O2zbPofBw8MOxvt89il5hLIq8MRzodu1lOgtoRl4Nh+qRD2Vh00ktAabpEUovOjVqaXUXF59F\/UHeCRbxfVR+Mx9I9rzPhz9RhJU6y87KZ42vd3RLnoEjUD\/VYy6jDZ0mY64KEBwNZ9rY8YYKJqsBzeqT7PxzvLBIxguNzpoByT8DTulVMoJ3opOHJAtuGZVRbmVHM\/MBqg8aHs+tpLBuojvnV6RXSDx4AHVzo8CAQRvUplpuNRV5p5NjSPkXCmf33y12tSKQC1tHXovSdbrMRgZTie9mXoCBsgWY84aKecpbmZDtlinO9ATJm4f+p22oYozWjZ1NiRDarCRlS0Ox7OxEDICdZJlZCURnuJP06lX4TBygKydfq7Up7\/BlXGvZdgdgOBliK72cRcJzxaexeD\/prCUXSsTQBM5fAsrLZN9+dihgb4SzeAAGFinVmMpjr0+PJenK+LNDuxRHLeVa4N5i9vTisQkApPAiv770VUanAYxph27wmeNFDDR\/Pl4u5cAm\/AN09TzG\/K+JCkGF\/D\/j6iUA4oHr8EXiDG1s1\/sG201ukCzuLvH6WX\/7wp5KLyKSFY2SSdB6LjPqVZACgMljSzQ4ZfkWAICs0swSftzXXNXGXGUQoFNh2Ln5DhyrZ+5WS2M9DIHtf5CAU+m2BrgUE7vudykiGrFH7xUiOETWofbzMBDRBDVRYcjty\/V1wWUAGQPFK9qWp49BTCmRg\/E3bvyRRQjpw3hTIRgc9a0DoROYg5JNEQsOKUcxsxys10euYHXQ9BKtoJsoIS3xfSyhhqjeuVtylf5uIgL0IEmsg6Ey9dveEoCLFreYsD9Hd1XQeg6H04ok9HapP97gVa1Ekh0wvzYt0nR1hMi4nvZJOMG+hP7uJ9VDDfMR5EEB\/uJbu\/BMywevUoe8J\/v4MXmJIGihodvNbA8FUgGC8qBtwqBsmbZn0U8nPy4s+1RBgzkDFmLuP3U5S50PkMQeFo+5vS1gkG\/HErjdNC+e9dz2kNQUISC0oFAXRj7ZnoHvmD+CuAKLKo9puyh0yT6ojmj31sk\/Iy3cFHdC0WMqKO2l8PHvEOf2xtQxBwFV+oRrDd5jT\/PwhSSoaE7uIG4RkiPrlGOtUkihkoKYRvJQq8PrPoqb41CnLW+QhxiPaYYMggdOogkUhOzSVUDIAJzYTA==","iv":"6817ab6f7935123926dc0d7e84aa74f0","s":"6f5824469c46e577"}