Moving from app cost per install to profit per install
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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zo7uXUEwXFH\/rkXSL8xssT8bISS733WbEVjnuhrMWfkR4h3TihasIrst7uRW+mhK59SQ2lc1E8FETxjQYG03IYG7l4N1qhyWErfC5pUGceBHeBIxQppLP7MthqsmsKQ52AMdU4IQ86kaxjoHfVDI8cReob8I+5wWQyU1XcsChkSoFNNdCiSwjvqD9MKbz4hMJ9i4a1cSUSi6mjZUHQyIxtvToZFWLR69E2di6agdTDEohTP2ONguf9zJ4KwgskH6vdalrCrcxbYIpkq3FHmpzPY4p2kNZOnnk10COv3b8OAsKZNR5x4X7itWNVDqBpQWyNpN6LYePQ9f5PBHF+FykP\/JrqkiMa9dn7WjGrtoUyyqSiwxS8dr\/OkZkqsfbcN16OPOGOc7rti5HpMLHMLXlwZ7p0HzdI\/jiHzDD3beiBXTBBVETsc7APHbEk7\/OfveV9NteWm9fgQLtrFSfjGkEG1iOmm+weqigV1CZxv6htqhKwsQZTCWRKvjRxffm6CBNv7jOvOABjf1jhnsyPrA0dilouDKC93gkhpiJytKludPdh0Y9D0qX3lQ\/UwPCjIqw9xNPLYv\/4dIjLWZj9ywEW0SA+CrInZJVZNxoXJqhy4vhrzR2QX7pm907hDibNuKCgRmbcapM2sBX45jUHNlcZ0SVwO2PwSp2+CQLFTK2nEgxa+kKQ++bLeUHNhr1RKAfRshXtNXiQgeoAa6ggU2JxE5W2438gap9F1vi3AkDB+YtkUOxm5\/x7PTIAhpN3ng35ug1qucPLcnSP7goaauzzpJwCEXlwiB4sGI6EaRXadO9AtsSQ69kaZ0V9kpGER0ixujGY9jetvtNv3C87a32A5aww9enLswfUoDNi27WKBZ3KjcYF7E+630EFiTUniCnc3VikJiCVRskQLCG8Naww6Wj4kpcBZjryrG1NaCqdG99o9bzcped1Q2SytDphIo0AGEOlYNSW7XezpVSGxCmG3815GVpC9y55K21hxPsg0ltbEpS5pTKqYH4jNKzfOklUHvq6BPHPMSnRte5foEsmurV\/STG9JvGUWJ16+TloEFSg+lBmwWKJYPb7wh+vxqdgQCof3SDRFLn6blBGOyja8VLbmE72xdxRucIAMVyff8rN++Yzo\/oSUWy\/LyruN6rO7XuPCZi6Giyd5JTz7mfVbVD9rX3yqGpWo9XdiaCvjOdCj4jNTvo2rd4KOO30PgXWJaT9qO6hKWk\/YvOHmTNzUCeIyo0RhaU2HMXpCJ73+d55eGCtFpbcuCgMEnXCBjjMtYYSDoix8DXjKG0fMAXF9g2wgrQrQGfzC9JXBwA4i3cdsAfsJy+ZoOr2vN3pM0Cmsj7MPM\/KmNgXA0MygjrR2TaWzeMDqopRqbm5z3HNDVpTKyh4rKu5n\/QuTAV6VcYESqN6FzEuLFb5JfTDJA3gdMAQRk7AFoFUc\/Rz6nQN67IbnaVzVekpx4v3cJCc1VwcOKWUpSf3q1dKsu2Picz3tAAT8IQ2d+vMR7xpzSXZZpNmbTZAI8W4kSqs3LCNEzr1XJzSkf3c0UuoL6589kO7T46hvo98J6vQ30SE5oJHrBS36Gl8LVGhGyprrSQ5qjthA6V+vmfiEQ7n7DfU9Lls5+lYtoOVWetkOyMstk+ES\/pZsdDVwTdtUxVRCsGj2b\/qhsL7jT+yf3VDmuFhckbNZxAalkIQhkrggn7jjWKvygWwN4lfWE67XqPqm65axQQHLsPA6B1HYL4cMjRqhfZYqQthuo7PYdnMx+Q6Lm2rzKdEH1Ww2KfoZm1vu\/UgIoiyl7uf8WQpzK+22r\/ztEz8FV3aY7IZjVMS4dKTkP5ycotgmZRR+iQ7lECpbYlngqBcLNzr08jAPzuLPiEral9w3XbTbMSkRdfkf4Bo\/5cAJI+HN8ltPzHUVuPrRY5pHtgd2\/RcKvML95n3wodjDLnpkIDav0rzAA+xbLqiMtf2kd2p1YLsj7jh+QDVSp+1l5WEaQQP+6xMgc53Cjalr2O2O7XZZp3LRJzYytFzR0ZUadd6yHUupZlnyWJqK+MdRxp9WldekdnmnMqMcekeEueCLSAwFSAugnDcPEUHwrAOwhvaw9kZv2xRYd\/lddJu0ZhsyTzH\/tsqrFxyNv+QfrS+wcYmYuRK\/ydRp0nQ9WanNn6cB4HKokjKvUIeQ2dh\/M8XCWxuTgxZ1BZknGwm+4MX+LurAy0IPy7w6SWa21xbVLlO3S6lz85mYNdwJnrCN67yPNYApx2DFUDGbucXbsAyVa+DF+a00BKwYxtzshSOQD\/4yQsuWEKw0fA4ZI\/VrVh3e8tuAInJ3Ce2alhqflHd1QvqUhGU4YgB5Af+6k9Fa60+qC4SPqA1dy8yR1hLBJtin06XPzcpoaYnqYFwFBl6tpOt9OjsWmbKuWin58KVt0UdsHt\/zGYPS7FwcaMwIe+PiAh8t0CrQMm+BqzX66V\/nlVtSjS59R0FFdfUscoBWBQlp9BbOBLuf79TPI9bvnZcpqwZzgPRb5m0sNAXlT4S98Qa0tSrZ\/J47bEDLkub56ydBS3YA1iw8qciL1j\/UFAyP+IUrBG7S3h0WzUmIkQ6d+2FrI9MJ5zNiaz5mLMyPNKe8b7jBswBJRx3CM7poeIB13fOtzrwVPmM\/mLCMdK2wJY6bf96We\/kGH9UopRdRmAmVyknzdog+9jWA5qK94ni2BrfG4L+g9rlbpEHahFaXT7ukgEVApPxAHgqReckMPrG5jh97senCBdKtN8Q1+Df5c6tq0rAUgyhi+VWGcE2x\/TpsqSdFTfpMKXlrCMvlOIAOPeXXxQ2U3BjhBgOlPGzrq6pWzAfDJUdJ7Y8s2srLrvvoKv3IW3zkezmt1XOt7\/vO9b74CA\/zQxBG8S7esQFMVymjRbiIAYnUw7vQZO+l3CzJ2Bf9WvNhOltTBwMoqUKNhlhvmptBb6+fZK3sFSvz0ZqoOVwYd0wOkDSMVcjs6T2RQhAo0uIwV\/U7umhv8C2363J1zcCke+uF1zf7+FxScw1mB29fDLhTDUJT4Ezn\/SCD\/u4FOuhC7lj7mSAkEMTYcrEC0oVkMjcnCJ7A95K0xv5iAiH9ubc+LVgDQhyFORwOFaXa\/dw75HIsuKPpn8BBMYDyVWQC7SUlDCgDAyXqzkEM4y\/wFnHNJ6TQLbtrws7xdrdDeWmnYHtjumWih7vHcp5NECWg763rBQglZNdhQ21DuKN1\/6\/ZhtjvsohAn7x7xczxwqf59SAZ33yN9wklf4RFf+zr6Wu48StKOSbSUHeTpcyar7raceDXHHOY00vjN+mwRhohJXhjkz72SsEnAQVUPvfER6HIhmXV5eAGKtSWPWlE49vy+lMhoAg2xnxPIe+QXZl\/W6ZBpBpTUpasWG\/GECX0WSe0v1S49lq46gX4YZcPumP\/ujpep2FKFKbvKEI7ewCkRyB\/FcQvd+E+7BcoLcuR\/NImPHyiwDN9VW5AT2F8IwZnHVy5R10BAb8El0jBq0wKUscwluHFSPSh0HTmc2ERIQitYvJPtUgjR2GQ0tje4ZZu9LbXxrjz2gvG2ATOt\/cnEidWbvEV30EYwWWWVg==","iv":"dabd9e81ba28d945b957a1b94de5d1e4","s":"76bffaae5bb5774a"}
