Multi-device holiday merchandising: Creating personalized product discovery journeys
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"00c451596f26fd0cfa1f101dcf960ce2","s":"911f5de69cb13630"}
Pavan Sondur is cofounder/CEO of Unbxd