Multichannel marketing brings average consumer spend up 14pc: study
Posted By Rachel Lamb On In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"7edada2f99d5e7e284c6232cfd4e611c","s":"1cba6d62646c6d6c"}