Multichannel marketing brings average consumer spend up 14pc: study
Posted ByRachel LambOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"3a116e3d340be278033ef19ce4b41d6f","s":"532f9b265db2b171"}
