Multichannel marketing brings average consumer spend up 14pc: study
Posted ByRachel LambOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"e69afd20864d5a5e70c594925e02debf","s":"d39119a5efee2ddb"}
