Multichannel marketing brings average consumer spend up 14pc: study
Posted ByRachel LambOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"1b2d30d94f395f1324bd19ac2d7970d2","s":"4e0d40539b09ade1"}
