Multichannel marketing brings average consumer spend up 14pc: study
Posted ByRachel LambOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"ac7a28e29390709e93ba54c9ec6d40b8","s":"c9bd16d16c2d4470"}
