Mytheresa pivots away from casual luxury in upcoming menswear launch
Posted BySarah RamirezOn In Apparel and accessories,Commerce,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"15fdd419d8fa52216be3ad9923fabee8","s":"71492677d21e8599"}
