Mytheresa pivots away from casual luxury in upcoming menswear launch
Posted BySarah RamirezOn In Apparel and accessories,Commerce,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"bbfaebb398c2cdd94242956fe4f89e77","s":"e6cf11f854d4eb45"}