Mytheresa pivots away from casual luxury in upcoming menswear launch
Posted BySarah RamirezOn In Apparel and accessories,Commerce,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"68a8ad81adb043bf424e286f6c67d5e0","s":"1ec10a42826e9e1a"}
