Mytheresa pivots away from casual luxury in upcoming menswear launch
Posted BySarah RamirezOn In Apparel and accessories,Commerce,Featured,Industry sectors,News,Retail | No Comments{"ct":"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","iv":"8d5da80a0e910856060d31cac4915c3c","s":"9c8af0ce32d3f4ed"}
