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Research

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

April 22, 2016

Native ads and branded content gain on mobile Native ads and branded content gain on mobile

 

The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.

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