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Navigating fake livestream traffic in China: A guide for brands

From viewership numbers for livestreaming sessions and followers' number to sales numbers that result from a session, everything in livestreaming can be faked. Image credit: Chanel From viewership numbers for livestreaming sessions and followers' number to sales numbers that result from a session, everything in livestreaming can be faked. Image credit: Chanel

 

By Yaling Jiang