Neiman Marcus in Walnut Creek, CA Department store chain Neiman Marcus is Luxury Daily’s 2015 Luxury Retailer of the Year for its embrace of digital and cross-channel marketing, particularly its introduction of innovative digital technologies at the in-store level.
Neiman Marcus won over the first runner’s-up Barney's New York and second runner’s-up Net-A-Porter. These top luxury retailers appealed to affluent consumers not only through their product selection but also with a diverse array of marketing tactics, innovations and excellent service across all channels, making shopping enjoyable and fun for their consumers.