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Neiman Marcus men’s spring campaign enlists influencers for favorite-city vignettes

Posted ByDianna DilworthOn In Advertising,Apparel and accessories,Featured,Industry sectors,Marketing,News,Retail | No Comments
Matt Bomer stars in Neiman Marcus Men's Spring Campaign. Image courtesy of Neiman Marcus. Matt Bomer stars in the Neiman Marcus men's spring campaign. Image courtesy of Neiman Marcus

 

By Dianna Dilworth

U.S. department store chain Neiman Marcus has kicked off its men’s spring campaign in a strategic effort that shows off the new line through personal video vignettes of influencers in their favorite cities.