- Luxury Daily -
https://www.luxurydaily.com
-
Neiman Marcus teaches us to differentiate or else
Posted By
a Luxury Daily columnist
On
April 10, 2019 @ 2:00 am
In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail |
No Comments
Jeff Hasen's new book, "The Art of Digital Persuasion," focuses on how innovative brands use new technologies to influence people
By
Jeff Hasen
{"ct":"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","iv":"7fddd5ac3a4d8f3f9d04c81cd3fecfeb","s":"287c1f3c659d3009"}