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Neiman Marcus teaches us to differentiate or else
Posted By
a Luxury Daily columnist
On
April 10, 2019 @ 2:00 am
In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail |
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Jeff Hasen's new book, "The Art of Digital Persuasion," focuses on how innovative brands use new technologies to influence people
By
Jeff Hasen
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","iv":"8cfd2513ad1504e2a71f0d31f91327f0","s":"a99166025e878bcb"}