- Luxury Daily -
https://www.luxurydaily.com
-
Neiman Marcus teaches us to differentiate or else
Posted By
a Luxury Daily columnist
On
April 10, 2019 @ 2:00 am
In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail |
No Comments
Jeff Hasen's new book, "The Art of Digital Persuasion," focuses on how innovative brands use new technologies to influence people
By
Jeff Hasen
{"ct":"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","iv":"f52097af1af30328bff42cc1975241c7","s":"2a5c5b824fe4b1d5"}