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Neiman Marcus teaches us to differentiate or else
Posted By
a Luxury Daily columnist
On
April 10, 2019 @ 2:00 am
In Apparel and accessories,Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail |
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Jeff Hasen's new book, "The Art of Digital Persuasion," focuses on how innovative brands use new technologies to influence people
By
Jeff Hasen
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","iv":"62a1daab211e620508ab5dbd7a7a597d","s":"9b5f4f2d70602547"}