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Neo-Chinese fashion shows that guochao is here to stay

Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Retail | No Comments
While not new, “neo-Chinese fashion” is seeing a revival — with searches surging 15,945 percent on Xiaohongshu as of June. Image credit: Sisters Who Make Wave While not new, “neo-Chinese fashion” is seeing a revival — with searches surging 15,945 percent on Xiaohongshu as of June. Image credit: Sisters Who Make Wave

 

By Julienna Law