- Luxury Daily - https://www.luxurydaily.com -

Nespresso turns to pop star to lead next campaign

Posted By Amirah Keaton for Luxury Daily News Service On In Commerce,Consumer packaged goods,Food and beverage,Industry sectors,News | No Comments
The brand has named pop star Dua Lipa its new global brand ambassador, pairing the appointment with the April 14 unveiling of “Vertuo World,” a new global campaign launching across all platforms. Image credit: Nespresso The brand has named pop star Dua Lipa its new global brand ambassador, pairing the appointment with “Vertuo World,” a new campaign coming April 14. Image credit: Nespresso

 

By Amirah Keaton for Luxury Daily News Service

Four decades in, Swiss coffee company Nespresso is looking to a new generation to carry its story forward.