Net-A-Porter builds hype for Karl Lagerfeld collection with mobile gaming, social app
Posted By Kayla Hutzler On In Apparel and accessories,Featured,Marketing,Mobile,News | No Comments{"ct":"zcQxGzBOJyzRqXBBicVqOraf93b3QnqKYfe2kDbcxSqjQSX\/V6\/B0DJvce7UjmwGufgeKIzOADfeLNkHPude+4oL5ri+aW+ka2kikleciWfEv16L8LmHvOPwz\/zgSMTWm7Fk8XOws1vS\/eDsYBhCbISzVd6rZhP+BH8CMppP1tjFlGUyM8wRuggyhxEC919HyuhTQ2aaWmi8hINeDukdi0V8ZgvFxECctRZNG25sMt\/kavmgXL2TpVI5Gc9upcg49eusmQN337FcpQTk5dXFZ8GTyD+CAga8HjSzarPnF68vc5JZYBuogpb440MBPLai\/0j+7kk0ZkXBro55WTsXxJ58D7srxD0WZ8f6au\/4Tk\/p65I8qWPnv5a6NIQ\/0aeX6t8\/4CCALNbM3WZdzQPU58dnZKASGI14N6BgzD4Zeb2nZG2EgTr93aPaRRGVXG0jsnaE07YJgqHPfvgAnlqD3\/\/YjBQ7QwobpcbnjJbfe1PN0DoT4K2zBUtSP\/PJY1zV+xsnV2smWJx2htWhTkbfxc5GLd8Za19B+sti8VL5nQyp3nZify9iXLajo71u8ps5UNINjJI2VFNi0x+DhtXJ5g9UVrjof5vlvv+LA3DlTXg3WU2LGV56ak1MPQodRI6QyXOA\/5ZwHfZxalGJkvtYqH2JdPbYGWowrUbYJ9vftgSt6PuYTcnr6Q1qSt+6GmnAJ3JhrUH064fnaG53U3wElp1QrVRe8DuxL1qjTZ3U4uqVaNKQIILlRQv309DPpRvbQqxGCga4WoY+Sij51vhIjlyBj3lWdyEuB9cje67R8yXcEcvBZzPqxQgYMHmm48rODgAAOPwdOFibs\/bu7Z1CS3+ARFDHkkjUynCHTysHmmylm3wRFJMLScjxHce4nwV1WGPTRnNKgA9Dg2IIjjWnVct7BVRtAY60t5fiGIrPdtsJjz5rXNZ7lhN7UqRL9tvSaeehxsKfrcUFjXZdosvOWEABHR0y3FdQKyVqyxDhJJkb14byBZCT1rNFOnd9iLXzJdDT1okwXHiunZBQZ3jm4cDvbBjEg1BSn9TyfK4uwx2TXqoFH0fUGsbrWsr9XCZqiXe3KQ\/MUJAjdXeYXvwo8EcfyxEO6IfKTlMY2SpYDBFKfRO2lK0+A1bgZVVhLaP1Eh\/vQZCi4p27w7OJAKdlz+4orFllgRabC\/FhMwb\/rcS9Y5lVsmEkWARQDVLTqTLUqucfmGjPhQwY+qYCcyDUa0Z5GxE2Uut\/VfZTgNR\/3oix5\/eAAL6i8Pit6m434usDNgkPel56W9icN9pXVSrpMvxG9M5uQd70XIwhY+oYbvAlLZWuC0IK8s6V3YugGCbr0YDLzwwlZ4GRw\/8tqwc1ljyoHG6TLAlcmRrQeVw6aCPy6r68xYmaqwHSKSfnfxG4EC+3Z2MWzB2gTWQxAk88eNI7Qd3pJb\/r0Ex\/LuGHNlMfJAdCIxN+3gyJ+Ct\/wsYkabm8eL5h23OmxrAuX+QKJu5rTxDYXYs1SibyQRG+I9zw4BlIK5eUUVzo299Z7vW5RoLMsKb5OtTvkEkDSSCv3QkfGMVI4WXGOsQQu9pKjgJRKg80OpCjQd6GI1QzmrX1dT\/RWQNWw6DXES958ZWIDf+avTHKh6RUUfEnimMAYFJdu9Ve2r4uaeiXM2YmZrA\/d8cwtWsz4n6MgsAX6QGiDUv6ukQqufgZLsMqzbrdBxcWjBxJVeBSpL2TBF9t9lP2QmP1jrzN3pJy5LyAG6RPVM2iVcEjoPvMEED2nPGh+MN39jIYDZfQW7r2XY5XSLJ9UDmY9L9rBKJL4kAx3uKVZp1wzz29\/FVZieNOzlyJCte2oLw9di4yqakLORQYu9uE2fyC6JxCns+TnmoEyMKg+mQyQTE2KzhCO9Jfe20gbhtknYA0KDtZhQL8TB03i9WEFMzN6ZpYrrQtiqyWgFXVH2HH0qSRbiCn1EvWLd3Qp6ZJvK8XdBjb61n4lbHtQlY7W1Hv1W2y5E1c\/p5ylZkFMlbAdFHga7C+W9A+2emWPOIN\/FSsLingxaf9QnAzzVnRjOV\/avnMdOcrjy+EkXNcQ+CO1iL7apbsAyWmE1ScfSjzxDKHv1C3xzYpUY8Mwr+tYK31g2Z21uVS2Gl5TXxuKmBAqqFR7Ix+9zThUSvIp+\/22GnnGFaqcienTJfa0k4Bh+kXo\/Lx6q8L7GTSnRtJ02NXn4XZCTTwICXAeK\/O6WkYhKV8zNL6d2I1lPk7TwcjHS8K8TxGQPkVhrPV4lmPPx9YGjfuRrm5iPy4HUeX+LVGFswQe78GHHoa5UKQJGHVYgejfQBI2cAh5YOSTRO5SdnrD4xDCXZXihu+oqOB3HzDUDCM7VjdZldZsY1yC7cAp1e\/fbzJHMF9r+Picq0cw17b3XwS3neF14Ihx3j4Wilv77JiCM0+cwrHXiDkff4Y4W0DU1QB9AUCrXnd2Rbrx9U5AOKd\/f6ohYCMfluev5QkAeZf4683\/fT4\/LYVAiZcrgpkkMqRx5HbMxpYESSoN9WyT40ek36HA034UjxsiFa7jgpCGZcvPrAQvJZ\/f15tdJmSWloqNQreGJQe3dWaekCK7HBzw\/riBZKEQ7M80Z4H8oVVEi+B1uzlmlXB6JxywACpb3JTViYRomocjdch1ksjbuqh+5EmHtmd5zyjvR2iT0wXXCVTsVC4P8O2dLb6V\/1enTwSeebHYfYCwSGamgh3RmIQhQ452RiZpfExYTP8r+MKcT\/c4L\/6bBrSxs\/TOnzLJDIeIxsC4dGPLcmALvOClMpqXfu\/ivC55WCLqqjk0NgN2FhgchUFN5b1hhmLP6anAWbZ19Y6S+uZQ2FPV3DRVhYTmNEOLXyidRK9nkdVFMzwn6mQlOZVDC0us3uM12s\/vZ9U7J0GJ9UR6vIT0m0T9HVHGZdehyzHSpAH5M97+B6N3cxtGDAmPUb5LHmXSvu30gQTXYsMrhGikI2+ZUbzCREGUbziybVo3Y0DygZuhcUZcBVjgni\/GrUWCTj8bEQeLI20aH4W73sh5lnEb9CnNaUz84NbycYg79yvh4eF3+WXoPt2U4xNSGyGVu3ELaBaIs+KsQYGF+21XwyG1JdCXr0qdAU\/IjF6otIGFYddxdeZD221ngrLPlsbN0onwyJ6iP3HdMdcOT65zU4Ux0PK+waqm6zvUaWYTAm+a0uvQHksjiH4ikvA+j25hrg\/0eHMck1bom8+aSb1AJxxemIKlsiMkDShMpwK9PpV1czCX2RQZZYXV60kicQbUlvNwbOxU7erZOlcwo\/zhdlii75UlwLYvS9PgrxPCWVKJbsSW43bdAQ3tfxUkJ72Wqwrl5cafX9L+MhD8x6YKzpL1tWi7c22Lh4V\/PDVQnnohjGzh1s091jMH4TE\/OactVCj9zXGnn+eZWgmoOuF\/VE3W0AT7r\/Zm57iHz+goA9NH9FTMpYpE6Mb8VNKOKNXok9ZmgJW121VcMZtfRAma15VACmMhG2n3LbP1FUubrQYbRO6FkQeme6I5frPXMNNm7bpF1miQl0f8L3JEIUYHQxYmy0eI4+fqDvIgX3IcmmhS\/wR8eTbCRUnBbqLJ5h7U1DYYIH\/qDJtscet\/WRnDTm4PovMflDDLpqU7jIONoYxUlyyvpL\/a5QrILwJ4ZrNSZzvbMEE7xCwrjrCgpIxMf21dJZSJ+A6SnoCtygJrWRJb0h+ckoG3mJzGWF9Su1vvrehECVnTWmwqEnrruJHaTs2cVsZq+vk5iwDUeEQtudd9fkyvjWzCEk\/GrUMZq8yD6my2E65442GVIYBx4tNPEKNm3fVPavAEdoKscqMvur1VY71od+avshxlakp1xNmibuU3fwZwtYD+th0S1vlhzLIGkz0\/t5XP5Sq6l7CSPqvjSjGVC5QgRs05fQrPthyUhbdmWINwkAvH5gFYhaH+8Zro8nKsevuhN7Htg57qc9ZOwKTm+CFRfJUDvEm4towHlhyFm6h9cbGdzraAsMY1N2y4vqKXRvDSJbWPR9q9LrGD2xxHEc\/nCcl\/TS4MO48TkCDC\/vaczSMcs8QyIBSBeIPOowPeuygOQ+9gs99uystHwp\/PqEEPdrNTJC9A2s1zWN\/TizOxOuo+On1AufQM2kt4xOmNzHQKoa9p\/KJ+RqmZ4RDrE4a\/UR4Q29FtUwj\/rFQd1gp9YdwFAqmzuNwY9b2qazudOVlN+1lw\/S59ISfXz1PEz1nvjQs6JbyjIhpe0znHR2SXuNRNI+ZjOVB8m9DANPS+abyvpI\/N5VsV5uoeiU+ey5bgMxyuVqwaksbJ0JZ4flHfZSnpuxx1URl09hjFjYc1SMSbiZL0dDEW+EsGbviY2KmaD3VBVV9rTDr5XN3\/JeVlMFmTgiD3AYvO25+89jaXfYe6EELPO1cyNAX5X0xFsGeRmch9n\/Fp0WW6NJZ3yARngLEaEc7J7RMtfZCUtUR8kTS17VWx3x3FpDTpiYwIibhlaSEVkYIt6UT78XHUz30by2qJT0m4eYiepsL1HvhHXDlVt0ipqseoNi5Fz3LGI4AFoOLmaUsA5p+9BG2nYPjlOT4rZCIM4appjZheCNLJkM524+iyrY5UGVCLnsKXlSnKCdF1Mvt8FSL\/cSQ8yfhYFaSYioe+6KGsx+2gT5KNRa1RLvgPSH0iqDYQ1GHVp+ToFyQ5B9nK5Yq6EuZ\/aH38qLno1IGnbMlEV+7uMi1R2kWUP31lAQPuQT0hMIOJ49z+mGpizaqA1NJSmsDnt6eRrORz10LAoXT+6bpxA01\/UuPOyywAFLNZapV3W4Wlu95C20RCgYFe3FW1DS8cVJeevDz23V50EEOzqpjrr0Ssxgako1ejtoFPS+d6V8t6X58REQm1CLcJVNrjtn+cjt6rgEz\/MvUNl5TxnW7eEcxWgcBOjINuwUgBz\/pX+IPjG1xXlsLaQBTktp5Lnvytbl0n+hfHhND\/Yrq1nRXcRAYG\/0zAAQetHJ6b0A226dl7imp1jEyWjEsSUJSNq7kBHE8fDHIlWLc4rR6hB6KzbEZO1Tpx2Acd5NZFZpxiE\/DeNmmVQgEMV3fTMDbQxYOq+kF5CSMpeBgIhIxkO5V1IHbtuy9gKLzBhKm7ee5Q+lIQ3L2xEjlNCxnK8iIfggr0tkts39eM3T2JdmfvN3D1jHQeUnYzTzUPW20NV+F+ZR9W6mDOHjj1vv6iRiwjVBeCH0jue7w\/qYgOluTulVVXHNtpCCMtTcYorPpdbnSpKEQfZbCIfPBtTVl1jo\/GeMsVkjoFyEnuvsCE4Kei8nSuuAIv80DrwXvx\/ZI941TMlR2\/CVlNXLG9VQPEsiEr7bYjcbJVpNFjhpiS\/MJQcHdoyXnifH+9he+jI2TD5yCT5jIa8zQ6EC63v\/lEOYxicaOXMx4ttDmZTHp74HhmfAJHNl8AZdwmizN8Er09PUypijYKpdvfnIneAbDFMqLFKpiJEgP9Wuqb4O4xJbch773U\/9CoazerHHxx5hIhEo5sTIdSXyYL3dQdkC6nIEzlrAxI3rTAHvGMvB0cIvBugwhChOe7J0HC\/gMct71rvPoYS1eAd3ThrSDyD1D8cSg34Pq4iRsSDTcy2hn7sdUvKdfwUcWo2o24GjNSJiHP6aYU9TZy21JwO8PVQPplFcpDmTYFKBXHCATIi3ASa+hrYtG1G1Zu7tRgUfEWUCNptdwbvrflrBgbHY46vwOxP2l6DjXkgsMbosHVdQ9xbQZPZz7fAjOyCClWXSUIizd3tikqSO6XpGVbuPqqp+meI+0DDPixnT340sVMoM4haCGsHF6sLB+zk5MVr1ZUxr8JDREmfhR9FKv+r3xK6d3+rPDs+X92dOTgQwEZ2sqcAdj\/AWsmBmdfXjF2yY0fAB7ulCL96ze9Bylya0ZdCiWVsZimvVIONJ4JfAO60ZLpCD7kr9rv6VRPHRYjYDpAIoienKZl9qpFCtBP+3cjufNh5rgDeXu3CQReI5sG9CZrp6WUxWtjMzpW9WJsoNshQN2rxd+cIf6MtELxxJunYgN6zia60j7iPJBQKIgZIz1GlIqQTnxKsz7HBYlhHxcTmdTeYpSzuQgO60o04zSu2xRunzcRjL0WemDqwDpfO4ZOu3bLhoT8LjNylVt+7de2SqqGhCxlcfdgqKWFX\/BHEOAUw1QtfvU19uyHyYIooYI1jUoOLUKjR0G78Zj6Bwl4MeYHsOOeAvXqRbg5XXqLJeGzDtjw9U7jgxga2ZtLjaO1H8BHp8kD8HaJCRawrW2Hs4RbVSoOgclmEz26BAj9vizHU1ks7niqVtDwX1M0aTiMo6sUcgY2MDt7ZnUtM71Hw6fShEhWKanLSvOg4CjtQpDsp1FrvvfpX76xLN5+JNmt0V1GT1vtB09i0Qr9kkcIuk+iBOxG4iRlvnqQnQThoxLujaKfqMkrUV7h06mkDCz6MQmRfqLG3IKXtH8JqIuux2+v5rVI2TEzPl86yNHs93Nh\/e89khDrHQ0U0O4IkjuSkMIdKay6D402+XVMS6Q+NiekahHxfvqp36r1lAoqQwOT4DVC9fvcxc90XRtx7WajspBxhKOBCGhiF48MrBA39JxzSkt8N5trfqfggqF4VCz7lHN8GUFdQVYf6ieyY56ApKJ9kL7s3bxmAXLhvA32Y0CmIo1J8VRbuam5vcGbj21YJqnZdPe+OboYkw7RvZs7z21yz1HQRAHIu6gRskctlwwd4FNhTF11Cq\/jwnGJss3nAtrfRKPe7OFAQvOoXDSTZZ26ByJTeYcx4U\/K\/7xRPMpE0wJz7BXKMshyNCJil1fy9MMNC+aMHbemFuESjl64sQ0A6D4lD03LbWhufYZA8kh\/Hod5KICH49rbleOdfHtgTYChmq+17FWuWurzB5mVxFTLrBR\/aPifZoJbNCt6fTvZFDhu0H9e5COzvP3K2vTIkBGv0Rub7TRyg3Vz7ULpYpBpfl+mXMr8bVLqMjx26dDxQc0fe+s8Oo0IW6WdWJOLSdVtPknzInxZU+z7TL4kTBaFJJwzVgYSwSmvjylQUEXHziRK4rofLVa+Yarw5Y7CM7gvd3KLTMP3Q1tzXS4Ebd3LZCcPIGR1r\/VHwp4iZJKgk\/ExsarpUEWo72DknBQKGKAm3v4ZCO\/EsRMNsLRL8Qu\/dBn2YG8wUKEPuZwg63JJjo0fWKqIbMgE\/tsA\/wy5GBZi9uAEQXY0IdYL7qjWYPKsPEIWfUp6eFo2mZ5JfZpkR9wjTbUF59R5lET4IwXJxqYkoyG90cnNs1SoO7PhMIsrkKKAN4G3Kz8oVYWsxZFFunzM1ldA82RuF15ej1vh1BH\/QKHuvMSleMZQdtmmOyQVlzxbz2833aDRCGhCuQm1WS12yu1EzGNkdBPykdP3SrywDeL9HftC7ooGqRE\/nCZQUAU+4WR0VMqLqtFM\/rvoP4p\/XO\/s0OjFRiNGtjPP5N5j2VRSCLX8nC6tx+TdzCAuaA4jKpAK+m9q+zFYNoP7xzsWv\/PlLcelLrObfm37e63KbQQBcIZuITDG4hZG43O12xItgwLBSL6Yqd0vUMD8F+jILyNRG6y8TY9xfphKeXr\/b+ct37YhlOH7cn8V+6C3cOIRMSaf+xLBIxbEmHMqRr\/hC9ahoesZDvE+YIJUZrTIrSBUG9tOOmwRRG0GsBrba\/r39YAsSZ1c9+N5NETL9A8loyu2FxmnrZE28amvW1n+JtYzjxXC8lxdDvZZUV5eZGZLjD9fj2S8ShCT+PsvG0NbOlLcNnc2S\/+4fabLhbkUBponQ1wVd2Y982VuLnIl7AxOv272USh51PZgmfv\/lTUgjpFe6rDQK748jcVgc92YoVVcxZ7tgFjDeOYoV16l6bnhDwelvdb+1r7\/e1q5j6sOpuv8MM4Ao1VXAuWmbMpcLnbV29Yfexe\/Q1XnXqZ2vqkn8vrIGxOdYFEUDyWAlhDAT5Zifd4+H4LtGZddIIkKoyLATxzHEmS14I64Jgg22w8MmDiy6SNYqKR+pH0nwOgioq2bP8xaEeuONxBRv4qpEd0Xky0WMcvjGjeHMAKODq\/OxIAoi9NsKjbkop5Ckks34+rSfJ5tMrrSTqT2FCUZ\/Mh0xNwCTdtOSni5D5r6YTaLGR0AmtLhvyXzav4vhYu6p9X6fV8qz7C388sJG34HA85CXrcA36afIhLofjqBqXRKtla0tI5WrBq6EYPu\/w1L\/NsQQmzghGDOliZ\/E5kzy9tTxTsrvmivPhvW0lMP20WVKrU6OOXREX4FckfQhQ1SSC\/CKhReZhmGtNZPOIDBhFXEhd3WijdLtZPA9J7hQIpujtLtCmhjjrFRF5NnPlQ5It9pJ\/e0iMsE2lyeN++ByT+bI5aTwiP1SQJmdo0E1rNHq4QrQJJkORWhFKz1\/mcDRicxQ+H8OPzeXeplvjQjWyLXOOLX4AXkxOsZmbD8vjViqGHEa\/ml0WvJlDXCx6iF8HNr\/cspvLmelwsRTiD16HQT69K0SemkWrAOvYE6wGfvWMWVXiM1IwNw1WGAu3jLp3ESInJCW2ykgNJ0z3cOoNUxVmKTjoIYXF0nVvVQc8buahrFZRxWVxu7Nh0Q5awsQ08FtlB09I71B3SCUoAPn0Npn01z3iG\/3sCx8h4SkHyyrteQijcW7HZX1CMZI1VycbG\/2T8RKr63NP0MjxWlidcRoUC09lPJP8qIE+3Nh2bRJ7uq0LlGR4kv2gSwfM7JqR+E+N72YVvWNzgam+2+XpNaXgTftQYMOQE45vwBTy5HCsC1+2oA2mYoPswmRN6XKRq0GH\/O2rSl5vorl6\/+FDhZifcsl56HQHNzRNvDk\/\/Z\/KaaXo1tjHzSRq5XDEWon3ms1lh4OXblSykqFKOhVw00H1BKxR7FUoVeK8XEam3p7gk\/jS6DtxCZvl+YNpbWKrWgO7HFq70yo8q75Bqr0o4gTZEu12\/elT7iQgCshXdBrZv+Q+wDf6kzYWhdjq5NngHkdLQr7EUvX2ZEERFrimXps2evJGM4h4s4js+p20xIw==","iv":"fd6bcb53c865cc903c36290bcbacea5f","s":"c2b97bca6de39cc4"}