Net-A-Porter builds hype for Karl Lagerfeld collection with mobile gaming, social app
Posted ByKayla HutzlerOn In Apparel and accessories,Featured,Marketing,Mobile,News | No Comments{"ct":"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","iv":"c7ea93f52e5cfce0f56c751ed4e528c8","s":"ecf61594fc2f289d"}