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Never too old: How China’s new-gen brands are challenging ageism

Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
In a fast-paced, youth-obsessed industry, local brands and shopping platforms have started to change the way older women are depicted. Image credit: Songmont In a fast-paced, youth-obsessed industry, local brands and shopping platforms have started to change the way older women are depicted. Image credit: Songmont

 

By a Luxury Daily columnist

By Jiaqi Luo