New advertising success metrics will change agency compensation model
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"68aae15b5edab849754cf383f73460f5","s":"849f92f7c0b69f58"}
Tim Jenkins is CEO of 4Info