New calendared approach to customer engagement
Posted Bya Luxury Daily columnistOn In Editor's Choice,Featured,Industry sectors,Marketing,Retail | No Comments{"ct":"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","iv":"615bf45ba4937ec54f3329a08e6e29c4","s":"1363a9a1c56b3c1e"}
Patrick Reynolds is chief marketing officer of SessionM