New luxury, old luxury, real luxury, faux luxury: What is a brand to do?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | 1 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","iv":"162dc5065820ba50072c4c5d647ffbc3","s":"66c2af5ac8118793"}
Who's smiling now? Vineyard Vines and its ilk threaten established luxury brands