New luxury, old luxury, real luxury, faux luxury: What is a brand to do?
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion | 1 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","iv":"205b875ae02405e970398123783c50e9","s":"d682d725a092b6c8"}
Who's smiling now? Vineyard Vines and its ilk threaten established luxury brands