New vulnerabilities for luxury beauty brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"40b3a111aed46bf8f593ccf7ea6e8c73","s":"138978b71741bf66"}
Bénédicte Layotte is a marketing and brand consultant