New vulnerabilities for luxury beauty brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"5f0f52334d7a55f8c9e4831724d3cd1d","s":"3dd4ccfd094d3de5"}
Bénédicte Layotte is a marketing and brand consultant