New vulnerabilities for luxury beauty brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"06750df53dab9aa9e046dfb7a7d9412c","s":"442ea833d7c6c596"}
Bénédicte Layotte is a marketing and brand consultant