New vulnerabilities for luxury beauty brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"9527f79fc694799e4ff56053703677b7","s":"40d3895aacf786b8"}
Bénédicte Layotte is a marketing and brand consultant