New vulnerabilities for luxury beauty brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No Comments{"ct":"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","iv":"5d227025d86abca66586929d51477497","s":"4b8e4b0c8cf1f512"}
Bénédicte Layotte is a marketing and brand consultant