New vulnerabilities for luxury beauty brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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","iv":"a70827a73861448deaf35a6bc109e62c","s":"3aecc8a7ba8fad5d"}
Bénédicte Layotte is a marketing and brand consultant