New vulnerabilities for luxury beauty brands
Posted Bya Luxury Daily columnistOn In Columns,Featured,Fragrance and personal care,Industry sectors,Opinion | No 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ZNHmZbRAgqAZiQF8z0hubcWHf+GbvCoKDi23Ka+wJCl3wYBBs+a9f3OaMltLVCFk5\/fSMGukhVGjKWy4yymPc1bVk18zXVavPzO6sw\/j4xrky6PqkAdQzhM\/Cs+YcyeaDgpdlHIT5w2Hc1B+sxvkdYMGilm0OtdUSfzXh3nmvchR1byGeiSIm5nFLYwooNfaDef3MQ7H8zlDwOJ\/77tdU\/0hq3oDYNslTmBWSPr\/+iJwmEFhrcckwiT4t7uYKWUIjBVWgDXK+uVVaRLFiRZBH6BVhUmUIVwx6EqtxEsOgFuax+opE8MMMq07enrh930GLKc+jIR6pJl1gGfsKDFaHDDa5kzN2DGHwTafNIwPBU2\/FDf7SsyQJbcHdUy9\/N8rbfCJVaorlKD1uC35H8rc6EOS1ImCSG7SXlO38r0XYnnpgneNZjQxIYzjTM4CTaCa5up2nN1yaGomXY71XAb830geqhoxfyLIOv6+ZH4QNz3QE\/VVkUenwa9JHqsIxiqSxkTilt9BO5EBQJNYYYIN4UReAxSm9JKve+4\/eoB5mMah9Wa316Q5y6\/8GYtJd4XouIh1wBF0tUDS+xEuYat65J8WWlnpyQQ9U4j+1mKJkZ1CO1Q9scRHaQcsl92OpjmtoctB4euE+ITU2Hfp5f7olMBUjypB+54fRydaSrVHIQqfJmRrtBKYKLK2AzHEMMJPSUILkkehOXDE64xEJPIO47pP1vHeU8FAOsDVuxAXSmPlStDmirJ6uTgyNjLeqoouAdXedVbuhR\/oR02+4hTDukLqNYHKdHQ3NuoKJ8K9yFNa6RPbcYBQK4MaxJCtNCDuUBdd+21G+16SzjGWQA\/VUvQqeUA0Pbu5QHTKK79QQJH9vDdTxasbR1osOdZ4qLQTdXCxGC0Hwj2Rq\/rw1zhUKBAdmTLrxhZp4NO6ckveJ\/BXgrVSfDGA+bU44mAvzUhSy52MwxYrbmyuXsZ+TFjLC7awzavSagk6UiW5huDuQ4rZOrTn8\/Z5Vj2SLwYqQnKtV\/Z1W0mqWola1JAeOLws16zSzqF1b40nZtCt6iJ+zQ4TjuHpybLDtqbAMglt17r5NMoRBzpYn1krE7QNW\/Ap2KVd1Xi9Sp95l+qtp+xinLJOfw0\/DtIYAQxjH0W5+493sszH6STX0es7OwiU4Cx+LpSp+r9YtMBP6rZVUi\/fLIr6ffnYbnQn92MDWxnGeaxXetduHqRPSjaV5nAxRUjsBdDSWj2zaWxDTD0zL+7tDGlz\/Nr2SUTg58rB0m4S1IFAZ\/j1a7zcMdWe2GlD5sDkYwfgnb0vDVCrHSV05HxRgvbRcAsUL5b1y+yEIv\/5dqJ3f43qSOwda4AqU1F4s6NZ3JkPXGvje7oZleqKIKJ+f9mEVw6EFZ4urCkyfPE0EgVX6OBIt1V68lRxOpf2QkPnwf5bxYb9BLNymrlSZNS92Wo3Ziv\/LktKqjwdZyh8fw+dWlRLHxB9tO9T9bnTQ6peC5w3mkbEnadKqGUk\/L5mdWG82yV7FApc5vQRUVHB2n5uBqjvrE5CQWO8CQydFJ4nw+PE1pWRaVkl2EzKhrYGM6dPkXTTtLXldglYjyGamRYtNBH71MePQQ0yqhwhHRFdbJOvNbYqURC7K0PmjRY4p8xWWaj8RKgO1gd4MYMGbLlWt1tMPgABx0pm6vzJW4zk2ZMqoEP6WvOSrzYHIfPhA2UKoV6Bl7folFAc8TSAvb5yZpcmkpA+Gd7HXoUqREEk554AEqZJ9\/ZhLoiQ151obYmA\/Dr8e4dKtK4Z9NGASYkyyr8yW6t3OfZ\/D9vBRRO3Ek4JgeLiCp6l2BhbnGQmVODhmuI5NdMC8wbZbvwsOYwC0+YUy7rb+eTWvKvV+NrDb7iiW7aKE66HZPb\/cZZYgyc48rk\/IneYkvGezHAxUMGVHEu0Nphx4kAGxHtu8TrEcqTXnWrjJS140xQqlGWrZYZOeer5KjkNBdfzr7c1qgcuNZATLkzziFV15NvZv6f\/EQNGUp+uIUsI","iv":"a41ab8e932bcab84c5511bf3731c7f28","s":"7300d38e90395dfd"}
Bénédicte Layotte is a marketing and brand consultant