China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
New ways of marketing luxury in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
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","iv":"c42c48a5d67ab105c33585b95d46ffa5","s":"9a505267357ca3ca"}