China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
New ways of marketing luxury in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"056a9d034c5d63d20bab06a632a58a91","s":"e2dd324f7197ca56"}