China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
New ways of marketing luxury in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
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","iv":"54a68ad997a93e012ec629cfa55c8e13","s":"8cc5387ea5f8bad2"}