China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
New ways of marketing luxury in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
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","iv":"13d1cd163662244f59dc0bd7514cdc2f","s":"77306e1562cf5ff8"}