China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
New ways of marketing luxury in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga
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","iv":"2307ab382578016f5456c6d3ca425961","s":"0587ebc4c8b1e47d"}