China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga 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dBmNFxIkz2z28d5aUcseXi342QtPwx5LTolgvojZdBBQHDSUVzconEFoTrGW8tJ+FYg\/7pLmVyD3R58y\/tmXLgT1T6NHjb7iHrXepZheC8qdFYzlzc3Rb0T0WPa1xhZgGedvZCTF8WNR4IYKlEQieW3RtmkfEeBsQpayvSDDTEiQ3tyTPKMFcGXA0yqxxL1eZDgUgCUGpxwCOGVqjjjHyrneOcnHkDq9FHoZrJEaA9xb7ZH9xEPZbDDLTeKvrgphK\/L\/J6c7+bxpu5Ig8o0mq5AR1PBKR+4YoMuvBrnAQcym86qgCkWah6wEX\/3GdLZHUObAn5CsUSAYSwGzl\/rrcXRnlae67nIoLO5d5eDBOS+GLydPAPeV7NL\/4tvfCdn4V0TLVBGsVDEi5XoSAMB2v1KYrrhD3YDFXcFBLwvYsDGCXZHORyXMe6z958c0gpJQlsXVN8ZLYB9UzUvC\/H2R+Szoqfkr7ZVULN+PITR0WXZ\/VyqqjEz6vufe6MQ4tKN3i1NPvtp8HrUFGFC0QSrnu71eH55nSxbhUKGeiW7oEOjnH5oxgJjxd824XrGjnzqrwf0ZTwHS6rfV0wBzGJ3zKaCF7h53jdzoShM9qoHwovLyQGmB\/yAmAg9rdRcib50F1Zi9POccJ8u8DtCVGWbPwrniRt8o9GwX1qfBt4rddS8lgVqwLBD\/07yrAypYeP0gdlj7JjpwONY+4CB4LOGHcubwV\/nI1AeNSyL75a7Dh0cVyxrvKWzyQEcfY6trfM\/V\/cOFn505a+eDUKWzHiX7rOZOdOVTT5WzuGmacbPB4z4\/Yqad+csL47D3mi6Ls0eYEaG7aHQ30dQVP+tHp6h933+P55JxPQSJuPvj3ettBCSSAe7dqQDy4alpMsM4AUeFSIsAGY50kfYngVcqO2lB4upEYj8Fycn0+BigaITlbBW2IBRvHx2sQ0v3ehfiWxT5PCWMdVdLEonpEN0bJv8\/PuGbjwm6eYgNbwdQztCZOQbgVTOzeOpG+rjUE4ngu8dBPnaN9MHDiE9StG+3XQcmxWPHK\/dE7FOkPwQoVCNPh2KQMPS3MhKKdY8Nu4VK62E5MRXwvN47i3lDvqF5+siTpg0+hcy7omgOpQ+7lXnJb7fCtcHmXWl9DN97KQmXbuBNxUIr87Kyzn8debGTLWGL6KDNv8xSuHsALrTVX6OFreWoh4xC3VuJmLD8Rv7JErOsaa\/6feXzSLs7ZGczWveQ1sW8du0WcfqGsQ+FR3xcDd5\/6rFxxhjzmbsneE0uwW0\/SP4FnuXenEuXNQr\/Sjfr2YbZ4KKz6HIEqBeSCVOCuHKZ0flxixFb9t77VS\/NikrxkhD5Lod2gmYgLw8Sq6EK6tBisNpic2HVVBafXNjjDj1haEPy2HXw5K4R7DXNFAunyTntwdXcxS10zAuwfpe2+cNuIUNbmTQPh7\/HQrMIBKfQnEkRRTaP6GnSE5D1PUWPx9pOzQvudcTVMCuOMXXlrXnxoLTiQMBYkDX76hozCJ2LPHyn8gnSSRPQx1r5qW+1zPNOlJ\/Z5TPLhIeiIEedb8KjNIpnqUVhm07NxFkemB4ekqtzMpJoQaUrThOy6jWSkKiNQFu+sRlQcrAHbP\/QUxPxE991k1Q7O9kjHrPp81e8oEVaJRnpvvjFhciNAE97GkTYR\/fP\/vYziBEUy0cW4072hmBr0Nsih9fyZNNkAJmvocv\/avhw\/h6YMKUMdAiYhe+G5\/K62yzj2kOXq5FMhBM95OwnUbmDZvhxhz9GYLgg\/WwQsOsnBiPFbtUcrhzzpY\/fGMw3dKoIiyO3R0fuzUt+tWtDfYGV4q3jv+Tp58jWRYjFACQT1i+ehWqTFgvxTXHfKhWPk\/Z1Ue6gghG9kfakPoM+IZGZdJHIIWYB7VrXa8nChuUq0Rz0U0waakNxoMLx0SE9nOymMyUgVsLSuGZdXSbUj9W+Xn\/EiFoG3YMO89I6+YOXTj6gDF\/BfamR9l3GfVrnPRcgKIRFlVqXtzIOqPkYRiYqsAasozhLaBjowrLi8zzfikA\/rvyzgKk8FK13Y05VrSFl90CvxJW7FZOoU9srolxMdlQoMjVv3Qf65PcOjccerAcJ2sM\/mmte59tbFyob2y5xoZOIFEbtnLdlazY9MYuYc\/ijuIfzJmiBnQzIKcB2kla5KyASM\/kGDekFRrcOrN+z3n3yMDAgpmKrOwsTsvgpVNNETP8G5QdBH8tcc6IhK+Yor6JJqs4\/BaVWnvH2ICBC2RfExEzorJqnKzr86LRr24qYbcP5XlmxEmmSYiX8f0ha1+kgDW4iBW+XCfd1NYF5XB9EBAladG3kEpL5grGh5VYQw7jH3NZ7vWk8f5hFlFGGU1NeTaZ5LS5P1S0Lj4Sk81\/qoYdg5sHV0PEuZVOiHmD+ckJ\/5988uYxfsrL0j4paixoo\/vCA3Lu3Ri7kp6WWiuCS1V3CQgbYqGmjrljhr09AFfoMJu4YM68hmkXwtqjJzUsat6k2t7eseyJvF+hGPqvbkX6s9fctfoDMRiz1xy1iPIpzMVw\/e0oX4Ow1pKGpMMC09Gk6fFwUfuPBWGbfFkJTxfLBUye+DoKnbyWp\/8hke5gGhDPOVxJmlQwrbDqt5VqUto4ZXrmRTOU6O2guT9V0fqT+v2xTtH0kfUJ6n1YSegwslKKNIRaz74PF\/FmqRonYbl6mnNl8gvKY4T5UGe+q6OPgLjDFBZrNx1brBgeZAKWxS32JjLrwAnyfzygJWTgbV\/ppsxpXLjbiCsrV4ckiRLM0S\/6ngYGi1Q9ZzC2Z7zUaVaSO\/ElzCzcmVPFJ48xQQkhXBV9fH9y6tRsTulrKjcQpi8Kfh\/pMFwXDAZRYHuzCoVDKe\/oagUicQzUVo1B7jYSG2dM6j3iP4LvqNCaKyB3W+UHPbHEg\/RHyHsAmBmDyEAkC+44O\/oaPYb\/HC7Utsn3FwPO+A4KNd\/7zAl+wEN39eQp2qIvjkBsQFWOZBDgzOftQN0SFXDOaLhY7cwCViY1YBfChuCCYuBS6f3Kn+UYLBH6MCvk2WPRbCaEggx0kDo8RFlyBppypnzV0yYHGjbHJwqlL7YjMcD8cAvCyGDHW7Q0FXk8lVZAz2nbvFV0TxdFtRD9PXCYXwn7vq9GZkIk3Mi3VV\/mNI1eUXGDLbjq9+8NJ4micLKUTYkCHVvRxnWucPekQyOeX6xQo+HQLJ4XlkM8gWKdyboVamKKS7w4YUmtzaNjRlU\/Nky+RS4OiJswbPqKmvU42+e6d4hc0o6VKKoHMpm5fs2+voeyLPQ26wHVyUkFToOPh733KqUe6RzhQ2g0zQXa41AR9jdOLEkArN6cRUC3QsJTUDxRFncWGXAW0BXWIsMlFkKLRXv2LZh\/Fx4EbjdiKoffcqadfYSpZFqFz\/NdCfm7W76Pq8MrEBBMFkspyFL3QnrH58PRBWF36boKhOiF2w9L60lYY9JPggwBuSrQAt50+CtAkBOnatHKbOTpc+TjChZw0sNH+MrPjLVmnpIJqyZOnnB9y8N4LYHipy4bOKeqwyX3MkrTAqwCB1LjpGfygAwDgPtoS4SyQaUPL+WHibz3lS29AdjgGVgw8ehcUcVjx6YEqVqhivwocKaSwBzqjeimHIPvY\/39Kgi3kpNYHHv\/obZfrH2tN+6VcCPh+c1zk+\/+ldGJRbmlPqJs88SKjD9y3rfDExk0cqHKw+lmqlFwSHjvl3tL0HCf4YY2aFfYtcqfWQrYSZDWhYsqKuG0kHbDjXILolSNxXbk9ATi+sTGr1XKqE9FOMzZUwQR+7rTdWnA\/iMbYFn\/WWpJZWuucqZI1YsUhuPrliasskSNbj8ZhU8h6XzDG6VI8yTtene7ne3jW1pnqA1HWzp137rANp31Tbp\/s1JIMM9cQg\/SkgKqrQUXLEIQx+vHQJXZx+gXB\/dT9\/7tFNe4O7XfiM8Whywe46xGOH7Scw9CCWUw3M73OfDzXpyWdPq1Uq1ZK2PpzU4G95PeQJ6DuV7i9La7Hg==","iv":"9ab06c7ab104701b1855f5122fa19a98","s":"a533eace416f7bb2"}