China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga 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","iv":"3d1a1c076ade463446074edd668c33be","s":"3c61d1e489abfaf8"}