China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga 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","iv":"c42e4b0af75202eecc7e2708d79e956d","s":"f3197b7b360f79ae"}