China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga New ways of marketing luxury in China
Posted Bya Luxury Daily columnistOn In Featured,Industry sectors,Marketing | No Comments
China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga 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","iv":"a8b3d4de0614e48c2b9ea1a1d4df2dbd","s":"61f47fbf8829bec0"}